Classic SEO remains the foundation. GEO and AI visibility extend that work. Here we explain how measurement works, where its limits lie and when a controlled RAG system makes business sense — before you invest.
Which GEO work remains valuable after the next platform update? Part 2 provides five foundations, three influence zones, clear success factors and a 90-day plan for Swiss SMEs.
Read the full strategy articleWhat can GEO achieve, what remains hidden, and how do you assess a credible proposal? Part 1 explains opportunities, measurement limits and verifiable work through an explicitly fictional Lucerne example.
Read the full strategy articleWhat GEO can genuinely do for a Lucerne business — and where the risks sit. Primary sources, official Lucerne data, a measurement model and an annual programme.
Read the full strategy articleHow a Lucerne restaurant can turn visibility into reservations: SEO, GEO, a worked audit, a transparent proposal and twelve months of planned implementation.
Read the full strategy articleKacper Ruta explains how Swiss businesses can approach AI visibility through clear content, sound technical foundations, credible external evidence and accountable measurement.
Read the full strategy articleAgentic models such as GPT-6 Astra move visibility from the click to the recommendation. GEO makes the offer citable. SEO keeps the site crawlable. RAG stays internal — and GlasBox does not mix the three.
Read the full strategy articleUnderstand Generative Engine Optimization: technical foundations, useful content, AI crawlers and practical ways to measure mentions, citations and business value.
Read the full strategy articleSOURCE/01 Full explained clearly: inputs, deliverables, price and an example finding with acceptance criteria.
Read the full strategy articleReview Perplexity sources: investigate missing citations systematically and report each surface separately.
Read the full strategy articleMap data flows before an AI visibility test: public questions, confidential documents, providers and retention.
Read the full strategy articleSeparate RAG and GEO clearly: retrieval technology, public visibility and an internal knowledge system.
Read the full strategy articleDistinguish a checklist from an audit: turn a tick into an evidenced finding with impact, action and acceptance criteria.
Read the full strategy articleEvaluate third-party sources by independence, responsibility, freshness and consistency with the owned website.
Read the full strategy articleWhen GEO should wait: assess foundations, demand and risks before starting ongoing work.
Read the full strategy articleBuild a stable prompt set: five question types, clear versioning and traceable changes over time.
Read the full strategy articleSchema.org for Swiss SMEs: connect brand, legal name and stable identity correctly, and use sameAs deliberately.
Read the full strategy articleLocal visibility for Swiss SMEs: check Maps, AI answers and business details against a concrete service area.
Read the full strategy articleFive checkable areas for AI visibility: a diagnostic model with concrete evidence instead of secret ranking factors.
Read the full strategy articleBuild a clear site structure for customers and search: a distinct purpose for each URL and equivalent language versions.
Read the full strategy articleWrite verifiable statements about services, area, conditions and evidence, with a concrete before-and-after example.
Read the full strategy articleCheck technical readability: complete HTML, accurate HTTP status codes and consistent crawler controls.
Read the full strategy articleMeasure AI visibility for decisions: a report with questions, systems, findings and explicit priorities.
Read the full strategy articleA repeatable ChatGPT audit protocol: questions, search mode, language, sources and errors, with a completed example.
Read the full strategy articleAudit AI Overviews by documenting eligibility, visible sources and search context, without unsupported Swiss ranking advantages.
Read the full strategy articleCompare SEO and GEO using one offer: assess search results, AI answers, source links and enquiries separately.
Read the full strategy articleAEO in practice: answer a customer question clearly, add evidence and make the conditions and limits visible.
Read the full strategy articleWhat GEO means, how it builds on SEO, and how a Swiss SME can start with one concrete buying question.
Read the full strategy articleGEO for Swiss B2B: clear content, checkable sources and a realistic 90-day work plan.
Read the full strategy articleLocal SEO and GEO for Lucerne: improve business details, coverage and sources through clear checks.
Read the full strategy articleAn internal AI chat becomes valuable when it connects approved knowledge, workflows and business systems. Ruta-Tech /IMMO shows how RAG, facility management and asset intelligence can work together.
Read the full strategy articleWhy standard plugins often fail for SMEs, how Hybrid Mode works and which public prices apply.
Read the full strategy articleExecutive Summary 2026: review hybrid AI, data flows and FADP project by project — with public entry prices and no isolation guarantee.
Read the full strategy articleData-centre energy demand, cybersecurity and operational recommendations for SMEs.
Read the full strategy articleWhat Claude 4.6 and Apertus mean for Swiss SMEs — and how to plan visibility in answer engines.
Read the full strategy articleNotes and orientation on classic SEO, GEO as an extension, AI visibility, the measurement horizon and controlled RAG systems for Swiss SMEs. The SOURCE/01 by GlasBox knowledge series adds 20 shorter articles on terms, measurement, limits and the deliverable.
We structure content so people can decide and so search and answer systems can place the statements clearly. That does not replace SEO. It makes the SEO foundation and the GEO extension inspectable.
Classic SEO, GEO as an extension, AI visibility, measurement and secure RAG systems. Web and integrations remain context, not the main buying decision.
Twenty shorter knowledge articles on terms, measurement, technical readiness, limits and the deliverable. They do not replace an audit. They make the decision before investment inspectable.
No. Crawl, index, canonical URLs and clear service pages remain the foundation. GEO and AI visibility extend that work for answer systems. They do not replace SEO.
The free Short Check reviews one domain, three purchase-relevant questions and delivers three observations. SOURCE/01 Full costs CHF 2'450 one-time and delivers technical evidence, an AI baseline and a 90-day plan. The ongoing mandate starts from CHF 1'500 per month after the appropriate audit or baseline.
No. Rankings, AI citations, leads and ROI remain uncertain market outcomes. The articles and the measurement record observations, not a promise.
No. GEO is what public search and models may say about you. RAG is what staff may ask from approved sources. GlasBox keeps the offers apart.
Each post carries a citable core claim, a boundary and a next step. The article FAQ restates the decision in short sentences — for people and for answer systems.
Use the articles for prioritisation, budget talks and the decision whether SEO, the GEO extension or RAG should come first.