Monitoring needs defined questions rather than unlimited wording variations. A practical starting set includes brand and service, unbranded service and location, requirements, fair comparisons and outdated-information checks. These categories are a GlasBox working proposal, not a platform requirement.
Context and scope
Each record includes language, system, date, question version, raw answer, classification and visible sources. Comparisons should describe competitors fairly. Deliberately outdated statements are labelled as error tests and reported separately to avoid distorting the ordinary sample.
Keep the set stable during a comparison period. New services, markets, customer questions or platform features may justify changes. Version them and continue unchanged core questions. Rewording prompts until a desired mention appears does not produce a reliable time series.
SOURCE/01 develops an initial set from the introductory call. Scope and repetitions depend on the decision. The result should remain understandable next quarter without relying on anyone’s memory of the original workshop.
Five question types for a fictional provider
This example uses invented providers and contains no actual search results. Approve the questions before running them. Error tests belong in their own group: a deliberately false premise should not be mixed with ordinary buying questions without explanation.
| Review point | Example / subject | Interpretation |
|---|---|---|
| A · Brand | Which services does Example Company offer? | Description of the known business. |
| B · Service and place | Who cleans offices in Malters? | Discoverability without a brand hint. |
| C · Requirement | Which providers work after office hours? | Actual conditions of the buying decision. |
| D · Comparison | How do providers A and B differ in scope? | Fair comparison with source checking. |
| E · Error test | Does Example Company still offer the withdrawn emergency service? | Correction of a known false premise. |
How to apply this
- Populate categories with actual customer questions.
- Save the version and start date before measuring.
- Document the reason for changes, affected questions and new version.
- Compare old and new series only with explained overlap.
Sources and further reading
The source supports the rules it describes. This article’s working templates are our methodological examples, not client test results.
An AI-visibility baseline
Next step
The free short check provides an initial assessment of one domain, three buying questions and three observations. An introductory call establishes whether deeper analysis is useful.
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