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SEO & AI Visibility

SEO · GEO · Local · AI search Swiss SMEs

Be visible when your customers ask Google and AI.

We make your offer understandable for Google, Maps and AI search — so the right customers can find you and get in touch.

Technical SEO, GEO, consistent company data and local signals remain the foundation. We do not promise rankings, AI mentions or ROI.

Request an introductory call Request a free AI Visibility Short Check
Measure
Assess technical, local and AI visibility
Prioritise
The most useful work is done first
Implement
Technical, content and local work
Verify
Evidence instead of ranking promises

Your buyers already ask Google and AI.

If search and AI answers cannot identify your offer clearly, competitors appear instead. We connect technical SEO foundations with GEO, consistent company data and local signals — with clear measurement limits, not guarantees. Classic SEO, Local SEO and content remain the foundation. GEO and AI visibility extend that work — they do not replace SEO.

Buyer-intent visibility

Service pages and decision content answer questions that appear just before an enquiry.

Local placement

Google Business Profile, location signals and consistent company data strengthen regional relevance.

Clear limits

We measure what can be observed. Rankings, citations and enquiries remain uncertain market outcomes.

MEASUREMENT METHOD

AI visibility is not a single ranking.

Answers vary by question, market, language, system and time. We avoid false precision. We define commercially relevant questions, record the context of every observation, and review mentions, sources and recurring gaps.

Questions grounded in real decisions

Sales, advisory and support conversations inform the question set — not an arbitrary prompt catalogue.

Defined context

Market, language, region, system and time are recorded for every observation.

Sources, not screenshots

We record mentions, citations and cited pages. We also check whether a source genuinely supports the statement in the answer.

Patterns, not snapshots

Recurring observations are separated from one-off results and combined with Search Console data, local signals and technical findings.

One business. One consistent digital identity.

Where relevant, we compare the legal name, UID, registered office and address with official Swiss records, the website, Google Business Profile and structured organisation data. Discrepancies become concrete actions. Official data is a reference point — not a ranking lever or a visibility guarantee.

Every finding includes a source, date, context, confidence assessment and clearly stated limitation. The result is a defensible baseline with prioritised next steps — not a guarantee of rankings, mentions, citations or enquiries.

Tools collect observations. GlasBox turns them into a defensible decision.

Own practice project

GlasRein: our method in our own business.

Type
GlasBox own practice project
Starting point
A regional cleaning business with clearly defined services and service areas.
Scope
Information architecture, local service pages, specialist content and direct enquiry paths.
Technical foundation
Crawlable pages, structured data and consistent company information.
Status
Live in our own business and verifiable through public pages.
View evidence
Free

AI Visibility Short Check

A focused initial review. Not a full audit and not an implementation roadmap.

Scope

  • One domain
  • Three commercially relevant AI-search questions
  • Observed mentions and visible sources
  • Three initial findings
  • No full crawl
  • No complete implementation roadmap
  • No ranking, citation or AI-mention guarantee
Request a free AI Visibility Short Check
Paid deliverable

SEO/GEO Setup Audit

CHF 2'450
fixed price · one-time

For companies that need a clear basis for decisions and a prioritised 90-day plan.

What you receive

  • Technical SEO and indexing analysis
  • Search Console and Local SEO baseline
  • Content, decision and authority gaps
  • AI/GEO visibility baseline
  • Prioritised 90-day implementation plan
Request the Setup Audit
Ongoing work

SEO/GEO mandate

From CHF 1'500 / month
Exact scope is agreed after the audit

For companies that want ongoing prioritised SEO/GEO work after the audit without building an internal team. Exact ongoing scope is agreed after the audit.

What you receive

  • Monthly priority plan
  • Technical implementation or developer briefing
  • Service and decision pages
  • Google Business Profile and Local SEO
  • Measurement, evidence and next decisions
Discuss the mandate

WORKING MODEL

Measure. Prioritise. Implement. Verify.

01 Measure

Assess technical, local and AI visibility. What can be observed is documented.

02 Prioritise

We prioritise work with clear business value and realistic effort.

03 Implement

Technical work, content, local signals and machine-readable structure in agreed, manageable steps.

04 Verify

You receive evidence, measurements and documented next decisions.

DELIVERABLES

What you actually receive

Technical evidence

Crawling, indexing, Core Web Vitals, canonicals, schema and internal links.

Content gaps

Which buyer-intent pages, FAQs or decision content are missing.

Local SEO

Google Business Profile, location signals and a local baseline.

Authority signals

Consistent company data, relevant directories and credible mentions. No spam backlinks.

Enquiry path

Contact routes, forms and a traceable path to an enquiry.

90-day plan

Executive summary, prioritised findings and realistic effort.

PROOF OF WORK

Setup Audit report structure

SEO/GEO Setup Audit — Report Structure
Executive summary

Short enough for management, specific enough for implementation.

Technical evidence

Traceable findings, Search Console data and documented assumptions.

Prioritised plan

What should happen first, why it matters and what effort is realistic.

Local and AI baseline

Starting point for Maps, local search and observed AI mentions.

90-day plan

Concrete sequence for technical work, content, Local SEO and reporting.

We show delivery scope and evidence. No invented numbers, and no ranking, citation or ROI guarantees.

GUARDRAILS

What we do not promise

Visibility depends on competition, content, authority and third parties. We therefore state the limits clearly.

No ranking guarantee

No number-one promise, no guaranteed citation in AI answers, no lead or revenue guarantee.

nDSG-aware

Data flows are named. This is not legal advice and not a compliance promise.

No spam authority

No bulk-purchased links, no fake mentions and no artificial urgency.

Decision FAQ

When is SEO/GEO the right first step?

When the offer and website are basically understandable, but search or AI answers cannot identify your company clearly. Then we measure first and prioritise afterwards.

When should Web Entry come first?

When structure, service presentation or the enquiry path is unclear. Then a readable digital foundation comes first — then the Short Check or the Setup Audit.

What is the difference between the Short Check and the Setup Audit?

The free Short Check reviews one domain against three commercially relevant questions and visible sources, and delivers three findings. The SEO/GEO Setup Audit (CHF 2'450, one-time) covers technical analysis, an AI/GEO baseline and a prioritised 90-day plan.

What does ongoing work cost?

The SEO/GEO mandate starts from CHF 1'500 per month. Exact ongoing scope is agreed after the audit.

Do you guarantee rankings or AI mentions?

No. We deliver measurable foundations and documented observations. Rankings, citations, enquiries and ROI remain uncertain market outcomes.

Related: RAG Systems · Web Entry

NEXT STEP

An introductory call or a limited Short Check

We clarify whether SEO & AI Visibility, Web Entry or a full Setup Audit should come first.

Request an introductory callRequest a free AI Visibility Short Check

// Technical foundation with business value

Technical Depth

SEO remains an information-architecture task. Every technical action still needs a traceable decision: clearer indexing, consistent company data or the next agreed priority.

JSON-LD / SchemaStructured data should match visible content and may support eligible search features. There is no special schema for AI visibility.
CanonicalsReduces duplicate confusion. Not a ranking guarantee.
Core Web VitalsA performance budget as an engineering target, not a promise.
Internal linkingImportant service pages become easier to find and understand.
Crawl & indexingPrioritise valuable pages and reduce noise.
GEO / AI searchClassic SEO remains the foundation. Observed mentions are not a citation guarantee.

// SEO and GEO protocols

Demand and baseline
  • Search Console: Query, page and CTR baseline.
  • Local SEO: Maps, GBP and consistent location data.
  • AI Visibility: observed mentions and sources — no citation guarantee.
Technical foundation
  • Crawl management: Prioritise indexable pages.
  • Performance: LCP, CLS and INP as scoped targets.
  • Schema: Structured data follows visible content. There is no special schema for AI visibility.

Relaunch or migration?

Review redirects, canonicals, tracking and indexing before visibility is lost unnecessarily. No outcome guarantee.

Request an introductory call

GlasBox Chat

Ask questions. Clarify the next step.

AI can make mistakes. Legal.