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SEO & AI VISIBILITY · SECURE RAG SYSTEMS

Visible in Google and AI. Secure access to your company knowledge.

Your offer deserves to be understood and chosen. We combine customer insight, original content and technical expertise for Google and AI search. For your team, we build knowledge systems that find approved information and show its sources.

Request an introductory call Request the free AI visibility short check
Based in Malters, Lucerne Swiss-first architecture Documented work and findings Led by Kacper Ruta

GLASBOX STUDIO · MALTERS, LUCERNE

Strength in simplicity. Power in truth.

Kacper Ruta Your direct contact

Good work starts with understanding your business: your customers, the questions they ask and what makes your offer worth choosing. I lead GlasBox and bring that understanding into the technical and creative work.

How we work together

We develop the message, content and implementation together with you. You know what we are working on and why. The project scope defines responsibilities and the steps we review together.

Tell me about your project

Own practice project

GlasRein: from a service offer to a clear enquiry journey.

Starting point
GlasRein and GlasBox share the same owner: Kacper Ruta. GlasRein is an operating window-cleaning business in the Lucerne region and our own practice project.
System built
Services organised clearly, the Lucerne service area explained, and common questions connected to the enquiry journey. Knowledge content supports the presentation of window-cleaning services.
Publicly inspectable
Public homepage on glasrein.ch reviewed on 8 September 2026: service groups, the Lucerne service area, the enquiry journey and links to FAQ and blog content. This review covers the visible website.
Measurement status
The implemented website is publicly available. Before-and-after measurements of rankings, visits, AI mentions and enquiries are not yet available here, so its commercial effect has not yet been established.
View evidence Inspect public pages

Two bottlenecks now cost companies visibility and time.

Is your offer understood correctly?

Unclear services, inconsistent company details or unanswered buying questions make it harder to choose. We review where your website and visible search answers give a different picture.

Your knowledge is spread across too many systems.

When employees hunt through PDFs, folders, CRM and ERP, the result is waiting time, duplicated work and unreliable answers.

An introductory call clarifies which bottleneck to address first.

THREE CONNECTED CAPABILITIES

Help customers choose you. Help your team find answers.

SEO & AI VISIBILITY

Be found. Be understood. Be chosen.

Specialist research, original content and technical SEO help customers understand your offer in Google and AI search.

What the work involves

We work on the questions that matter before an enquiry: what you offer, who it suits and why it deserves consideration. Clear service pages, local information and original explanations connect that creative work with technical SEO and AI search.

  • Technical SEO and clean indexation
  • Local SEO, content and enquiry paths
  • GEO and AI visibility as the extension
  • Measurement of search, mentions and sources
Explore SEO & GEO

SECURE RAG SYSTEMS

Company knowledge. With clear access rules.

Help your team find answers in approved information, with sources and clearly defined access permissions.

What the work involves

RAG means the system first searches approved company information, then uses it to compose an answer with source references. We define access permissions and test how it responds when sources are missing or restricted.

  • Documents, databases, CRM and ERP
  • Access rules and roles
  • Source citations and an “I do not know” mode
  • Quality checks, safeguards and referral to a person
Explore RAG systems

WEBSITE FOUNDATION

A clear path to an enquiry.

Make your services understandable and the next step easy to find. A foundation for visibility and useful enquiries.

What the work involves

Website foundation organises your services, improves the page structure and creates a clear contact journey. It gives your ongoing visibility work a sound technical and editorial starting point.

Explore website services

WHY SPECIALISATION MATTERS

Visibility takes ideas, judgement and technical skill.

A technically accessible page is the starting point. The creative work turns your expertise into a reason to choose you: finding the questions competitors overlook, developing a distinctive angle and making your service concrete. SEO and GEO bring research, editorial judgement and development together.

Understand the decision

We explore what customers compare, what they need to trust and what keeps them from enquiring. That guides the topics and priorities.

Develop the right story

We shape clear arguments, useful examples and original content with your expertise. Each page has a purpose in the customer’s decision.

Make it work and improve it

We implement the structure and content, check their meaning across languages and review the available search and enquiry signals.

Explore our SEO and GEO work

OUR TECHNOLOGIES & TOOLS

Technology meets creative craft.

Our toolkit for research, original content and careful implementation. Guided by specialist judgement, with a clear purpose for every tool.

Our own systems. Developed at GlasBox.

Internal development

The tools serve the task. We agree project-specific access and data flows with you. Adobe is a trademark of Adobe in the United States and/or other countries.

Explore SEO, GEO and search platformsTechnical foundations, original content and the platforms your customers use.

SEO FOUNDATION

Technical foundations. Content worth choosing.

SEO makes valuable pages accessible and understandable. GEO (Generative Engine Optimization) extends that work to AI search. Both need content grounded in your business: precise services, useful answers and a distinctive point of view supported by facts.

SEO foundation

  • Technical SEO and clean indexation
  • Local SEO, Maps and consistent company data
  • Service pages, comparisons and original explanations
  • Search Console and conversion paths
Open the SEO page

GEO and AI visibility

  • Purchase-relevant questions in answer systems
  • Observed mentions and cited sources
  • Consistent company data across public pages
  • Mentions and sources are measured beside rankings, not instead of them
See how GEO extends SEO

WHERE BUYERS LOOK

Four platforms. One question: can they place your offer correctly?

A potential customer might compare providers, ask about a specialised service or check a local option. We choose questions and search systems to suit your audience, language and region, then record the visible answers, sources and date.

Google Search and AI Overviews / AI Mode

Classic results remain the starting point. AI Overviews and AI Mode sit on top of indexed, eligible pages.

ChatGPT Search

We review answers to agreed buying questions: is your company mentioned, how is it described, and which sources are visible?

Perplexity

We compare visible sources with the answer and distinguish your own pages from information published by others.

Bing and Microsoft Copilot

We record which search surface was reviewed, which answer appeared and which sources it referenced.

Measure. Prioritise. Implement. Verify.

01
Measure

We capture the starting point, commercially relevant questions and — for RAG — the actual data flows.

02
Prioritise

We rank gaps by business impact, risk and realistic effort.

03
Implement

We deliver controlled measures in clearly defined work packages.

04
Verify

You receive traceable findings, available measurements and recommendations for the next steps.

SWISS MARKET · 2026

Be useful where customers ask.

People discover offers through search and AI. Your specialist knowledge, a distinctive message and credible examples give them reasons to look closer. We connect that creative work with the technical foundation and a clear enquiry path.

The survey describes the market. Your visibility and qualified enquiries need their own measurement.

Explore the 2026 data and sources

Switzerland · Survey

AI chatbots are part of everyday life.

76.1%have used AI chatbots

Respondent share · Scale 0–100%

2024
49.7%
2025
62.4%
2026
76.1%

Adult population. 2026: 1,035 people, March, all regions. Earlier years from Comparis; rounded values.

Source: Comparis / Innofact (new tab) ·

Method and limitations

Self-reported previous use. Does not measure search volume or leads.

MEASUREMENT HORIZON

How we plan the review, implementation and repeat measurement.

The Short Check provides initial orientation. SOURCE/01 Full documents a deeper starting point. The 30-, 60- and 90-day steps below illustrate a possible measurement schedule for implementation; tasks and dates are agreed within the project.

Immediate

Clarify the objective, buying questions and available information. Define the necessary review scope and document initial visible observations.

30 days

Develop and implement the agreed page concepts, arguments and technical changes. Record editorial decisions, completed work and open questions.

60 days

Review the same buying questions again. Compare changes to content and location details with the starting point.

90 days

Bring observations together, explain changes and measurement gaps, and agree the next priorities. Rankings and AI mentions are not guaranteed.

PROPOSAL

Free preliminary analysis with your proposal

Tell us about your project. We review the publicly accessible starting point and explain opportunities, risks and the recommended scope in your individual proposal. The preliminary analysis is free; the full audit remains a separate offer. Once commissioned, we develop the project foundation and agree who handles project management, technology, SEO/GEO and content.

The mandate begins after an appropriate audit or project baseline. Per month. Not a new complete audit every month.

See the preliminary analysis and SOURCE/01 · Request a proposal with free preliminary analysis

YOUR NEXT STEP

What would you like to clarify?

I want an initial assessment

Free short check

One domain, three buying questions, three observations.

CHF 0 I need a project proposal

Introductory call and preliminary analysis

A free preliminary analysis in your individual project proposal; scope and next steps.

Included free in the proposal I need a documented diagnosis

SOURCE/01 Full audit

Technical findings, observed AI visibility, consistent company information and a prioritised 90-day plan.

CHF 2'450 once I want the priorities implemented

Ongoing SEO/GEO work

Agreed implementation and repeat measurements after the appropriate audit or project analysis.

From CHF 1'500 / month

Paid prices exclude VAT. The full audit is billed once; ongoing work is billed monthly. Website, RAG and integration projects are quoted individually after an introductory call.

Which entry point fits your decision?

Get an initial view. Establish the facts. Put the priorities into practice.

01 · ORIENTATION

AI Visibility Short Check

FreeLimited first assessment

One domain, three commercially relevant questions and three initial observations. A limited first orientation — not a full audit.

Scope & conditions
  • One domain
  • Three commercially relevant questions in relevant AI searches
  • Review of mentions and visible sources
  • Three initial observations
  • No full technical crawl
  • No 90-day implementation plan
Request a short check

02 · ANALYSIS

SOURCE/01 Full

CHF 2'450One-time

A documented SEO/GEO baseline, findings with evidence and a prioritised 90-day action plan.

Scope & conditions
  • Technical SEO and indexation analysis
  • AI/GEO visibility baseline
  • Content, BOFU and authority gaps
  • Prioritised 90-day action plan

Implementation is available from CHF 1'500 per month.

Request the full audit

03 · IMPLEMENTATION

Mandate

from CHF 1'500Per month

Prioritised implementation and repeat measurement. The mandate begins after an appropriate audit or project baseline.

Scope & conditions
  • After the appropriate audit or project baseline
  • Prioritised implementation
  • Repeat measurement

Not a new complete audit every month.

Discuss a mandate

Swiss-first starts with documented data flows.

Not every AI system processes data in the same way. Before a project starts, we therefore check which information may be used, where it is processed and which technical or contractual safeguards are required.

  • Swiss hosting or on-premise — depending on protection needs
  • Data minimisation and clearly defined knowledge sources
  • No-training statements only after technical and contractual review
  • Roles, source citations and human escalation

We work in an nDSG-aware way and document data flows — without blanket compliance claims.

Deliverables you can put to work.

Management summary

The key findings, their business relevance and the decisions your team needs to make.

Technical evidence

Specific pages and findings with sources, so your team can understand what needs attention.

Prioritised action plan

What should be done first, why it matters and what effort is realistic.

Documented handover

Access, decisions and operating basics remain inspectable after go-live.

View evidence and documented work products.

Questions before an introductory call

Why do SEO and GEO need creative specialists?
Technical SEO makes content accessible. Understanding customers, developing original arguments and turning specialist knowledge into useful explanations require research and editorial judgement. GEO extends SEO to AI search; the work combines technical foundations with content that helps people assess your offer.
How is AI Visibility measured?
We define purchase-relevant questions, review visible mentions and sources in the relevant answer systems, and record the context of each observation. That measurement sits beside Search Console. It does not replace a search ranking, and it is not a guaranteed mention.
When can observable signals be expected?
Initial observations are available after the agreed review. A 30-/60-/90-day schedule can help plan implementation: complete tasks, revisit the same buying questions and compare changes with the starting point. Actual dates depend on the engagement and available data.
What is included in the free Short Check?
One domain, three purchase-relevant questions in relevant AI searches, a review of visible mentions and sources, and three observations. It is not a full crawl and not a 90-day action plan.
What does SOURCE/01 Full include?
SOURCE/01 Full (CHF 2'450, one-time, excluding VAT) covers technical analysis, an AI/GEO baseline, content gaps and a prioritised 90-day plan. Ongoing work is available from CHF 1'500 per month.
For which companies is SEO & AI Visibility suitable?
For Swiss SMEs and teams that already have a clear offer and a viable website but are not yet represented clearly in Google or AI answers. If the digital foundation is not yet viable, Website foundation comes first.
When is RAG useful, and is it the same as a chatbot?
RAG is useful when employees repeatedly search documents, folders, CRM or ERP for binding answers, and those answers must stay controlled, source-backed and limited to approved information. That is not the same as a public chatbot. RAG is a controlled knowledge system for internal or clearly defined use.
What can GlasBox prove publicly today?
GlasRein is publicly inspectable: service and location information, visible prices where published on glasrein.ch, FAQ and enquiry paths, and content without a login. Rankings, traffic, AI citations, leads or revenue are not published as results.

Understand your options before you invest.

Our existing guides explain SEO, GEO, AI visibility and RAG in depth. Use them to prepare your questions and assess which approach fits your business.

Go to Knowledge

What is the most commercially sensible next step for your company?

In an introductory call we clarify whether classic SEO, the GEO extension, Website foundation or a RAG system should come first. Swiss-first and nDSG-aware.

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