SEO & AI VISIBILITY · FOR SWISS SMEs
Know your next move in search and AI.
Which customer questions go unanswered? Where does your offer sound interchangeable, and where does technology get in the way? SOURCE/01 connects these perspectives to identify the next useful work on your content, positioning and website.
Your individual proposal includes a free preliminary analysis.
A personal response within 24 hours.
- Malters, Lucerne
- German & English
- Free with your proposal
WHEN SOURCE/01 HELPS
A clear starting point before you invest.
You are planning a relaunch.
You need to know which content, technical foundations and enquiry paths to retain or improve. A review also helps identify problems after a migration.
Visibility is falling short.
You want to understand whether technical barriers, unclear content or missing signals limit how people find you through search and AI answers.
Visits rarely become enquiries.
You need a review of your offer, page structure and contact journey to prioritise the next improvements with a clear rationale.
YOUR DELIVERABLES
Know which page to improve, and how.
SOURCE/01 Full gives you documented findings and a prioritised 90-day plan. Each finding supports a concrete decision: sharpen a service page, answer a buying question or remove a technical barrier, with the reason and a way to review the change.
- Management summary
- Your starting point, key findings and next decisions in plain language.
- Findings with evidence
- Observations with sources, dates and review conditions. You can see what is supported and which questions remain open.
- Prioritised work packages
- A reasoned sequence based on your business goal, effort and dependencies.
- Documented measurement protocol
- Review conditions and available baseline data for later comparisons.
- 90-day action list
- Recommended next steps for planning. Effort and delivery dates are agreed within the project.
- A clear handover
- Actionable tasks for implementation. The commissioned project adds owners and measurable checkpoints.
A LOOK AT THE METHOD
How a finding becomes a useful next step.
Simplified examples to explain the method. These are not findings about your website or client results.
An important page sends conflicting signals.
- Observation
- A service page appears in the sitemap but also contains a noindex directive.
- Business relevance
- The page is meant to reach customers through search, yet it is marked to be excluded from the index.
- Recommended action
- Clarify whether the page should be indexed, then align noindex, canonical and sitemap signals.
- How it is checked
- Recheck the updated URL technically. With approved access, also review its status in Search Console.
The offer leaves an important buying question open.
- Observation
- A page lists services but does not explain which customer situations they suit or what the engagement includes.
- Business relevance
- Prospects have to work out for themselves whether the offer fits their needs.
- Recommended action
- Explore customer questions with your team, develop the right angle and rework the page with clear arguments and a fact-checked example.
- How it is checked
- Review the content against the agreed buying questions and check that the German and English answers are consistent.
The path from website visit to enquiry is not measurable.
- Observation
- A form works, but its successful completion cannot be traced in the approved measurement setup.
- Business relevance
- It is unclear which pages and improvements contribute to recorded enquiries.
- Recommended action
- Agree the measurement objective, consent requirements and event for a successfully completed form.
- How it is checked
- Verify the event with a controlled test enquiry and document its limits. A click alone does not count as a delivered enquiry.
OPTIONS & PRICING
Start at the right depth for your project.
Initial orientation, a specific project proposal or an in-depth review: you know the scope from the outset.
INITIAL ORIENTATION
Short Check
CHF 0
free
For an initial view of your website.
- One domain
- Three buying questions
- Three observations
Limited orientation without a crawl, audit or implementation plan.
Explore the free Short CheckWHEN YOU ARE PLANNING A PROJECT
Analysis with your proposal
Free
with your individual proposal
For an informed decision about your project.
- Your brief and public signals
- Opportunities and risks in your starting position
- Recommended scope and next step
No obligation. A full audit and a binding implementation plan are not included.
Request a proposal with analysisAN IN-DEPTH BASIS FOR DECISIONS
SOURCE/01 Full
CHF 2'450
one-time · excl. VAT
For a documented review before implementation.
- In-depth audit of search, AI and relevant knowledge systems
- Findings and a documented measurement protocol
- Prioritised 90-day action list
Available separately. We agree the specific review scope and required access as part of the engagement.
Request SOURCE/01 FullTHE AUDIT SCOPE
12 areas. Your business goal as the reference.
Within the agreed scope, the audit connects technology, search intent and the quality of your arguments. We also examine where specialist knowledge, original examples or a clearer view of your customers are missing. AI observations record source, time and conditions; internal knowledge and RAG are included where relevant.
Website & technical foundationsCan your offer be found, understood and used?
- Business objective
- Audience, value proposition and clarity of your offer.
- Technical accessibility
- Crawling, indexing and technical barriers.
- URLs & metadata
- Canonicals, hreflang, sitemap and structured data.
- Usability
- Loading behaviour, mobile usability and accessibility.
Demand, content & enquiry journeyDoes your website answer prospective customers’ questions?
- SEO & Local SEO
- Search demand, local discoverability and internal linking.
- AI visibility & GEO
- Agreed customer questions, documented answers and checked sources. System, language, timing and measurement gaps remain traceable.
- Content quality
- Search intent, factual consistency and German/English parity.
- Path to an enquiry
- Page structure, user journeys, forms and chat entry points.
Measurement, knowledge & deliveryHow do observations become verifiable work packages?
- Measurable starting point
- Analytics and available baseline data with approved access.
- Market & competition
- Publicly verifiable market and competitor signals.
- Company knowledge & RAG
- Suitability of knowledge sources and relevant internal systems, where included in the project.
- Implementation plan
- Priorities, dependencies, ownership and roadmap.
For the preliminary analysis
Your brief and publicly available information are enough: visible pages, technical signals, content and verifiable public market information or AI answers.
For the deeper review
Analytics, Search Console, server logs, protected systems and internal knowledge are reviewed after the agreement is signed, using only the access you approve.
WORKING TOGETHER
From the first conversation to measurable delivery.
Briefing & preliminary analysis
You share your website, goals and current challenges. We ask follow-up questions and review the publicly accessible starting point.
Proposal & your decision
You receive the free preliminary analysis with opportunities, risks and the recommended project scope. You decide without obligation.
Deeper review & clear priorities
After signing, we add approved data to the preliminary analysis. This documented project foundation sets out tasks, responsibilities and measurable checkpoints.
Implementation & measurement
The team works through the agreed priorities. Documented comparisons show changes and guide continued optimisation.
LEADS · MEASURABLE BUSINESS OUTCOMES
From visibility to a qualified enquiry.
HubSpot · Single case · Self-reported
A published example of lead growth.
+1,850%qualified leads from AI answers at HubSpot
Index · Q1 2025 = 100 · Scale 0–2,000
Q1 2025 → Q1 2026. Vendor report, not a Swiss benchmark or a GlasBox result.
Source: HubSpot · Yamini Rangan (new tab) ·
Method and limitations
HubSpot reports this increase in its own business. Index 100 → 1,950 calculated from reported growth. Absolute lead counts, full qualification and attribution rules, and an independent audit are not disclosed in the source.
Your result needs its own starting point.
The studies reviewed here do not provide a representative 2026 growth rate for Swiss SME leads from AI. We therefore define your market, period and enquiry quality before interpreting growth.
- VisibilityAgreed customer questions, language, system, date and visible sources.
- Website visitsIdentifiable AI referrals and landing pages, with consent and attribution gaps recorded.
- Qualified enquiriesRelevant need, service area and fit; assessed enquiries divided by attributable visits.
A compelling proposition, original examples and an easy next step connect these stages. The audit prioritises the work; comparable follow-up measurements show what changes.
Swiss and international market dataOWNERSHIP
One point of contact. The right specialist roles.
Kacper Ruta leads GlasBox Studio in Malters, Lucerne. Our SEO and GEO work connects research, creative concepts, specialist editorial work and technical implementation. Your project defines the contact person, tasks and responsibilities.
Explore how we work- Project manager
- Scope, communication, dependencies and acceptance.
- IT / web developer
- Technology, code, performance and integrations.
- SEO/GEO specialist
- Search intent, discoverability, AI visibility and measurement.
- Copywriter / editor
- Page structure, service copy and subject-matter content agreed with you.
The four areas describe project responsibilities. Staffing and scope are agreed; a role does not automatically mean an additional person. Subject-matter claims and new content are aligned with you.
Is the preliminary analysis really free?
Yes. Every individually prepared project proposal includes a free preliminary analysis based on your brief and public information. It outlines your starting point, key opportunities and risks, and the recommended next step. Costs arise only when you accept an engagement, according to the proposal.
What does the preliminary analysis exclude?
It does not include a complete crawl, a review of protected systems or a binding implementation plan. It is a proposal-specific first assessment, not an automated score or an instant report.
How does it differ from the Short Check?
The free Short Check covers one domain, three buying questions and three observations. The preliminary analysis also uses your brief and accompanies an individual proposal with a recommendation on project scope.
When does SOURCE/01 Full make sense?
When you need a detailed, documented basis for decisions, for example before a relaunch, after a migration, when visibility has fallen or before an SEO/GEO mandate. SOURCE/01 Full costs CHF 2'450 one-time, excluding VAT, and includes a measurement protocol and a prioritised 90-day action list.
Do I have to buy Full before implementation can start?
No. SOURCE/01 Full is available separately. For an accepted project, the free preliminary analysis is expanded within the commissioned scope into the project baseline. The mandate begins after an appropriate audit or project baseline and starts from CHF 1'500 per month, excluding VAT.
What information and access do you need?
To start, we need your website address, your goal and a short description of the situation. The preliminary analysis uses your brief and public information. Analytics, Search Console, server logs and protected systems are reviewed after signing, with your approval.
Who handles technology and content?
We name the people responsible for project management, IT/web, SEO/GEO and editorial work within the agreed scope. One or more people may cover these responsibilities. Content is created or revised, with subject-matter claims agreed with you.
Can we reuse existing audit findings?
Yes. Findings from a completed SOURCE/01 Full are used as the project baseline and are not unnecessarily recreated. Any deeper review and its commercial treatment follow the signed proposal.
How soon will I get a response and the audit?
You receive a personal response to your enquiry within 24 hours. We agree the analysis and implementation schedule according to scope, available access and dependencies. The response time is not an audit delivery deadline.
Do you guarantee better rankings, AI mentions or more enquiries?
No. Rankings, mentions or citations in AI answers, leads, revenue and ROI cannot be guaranteed. You receive documented findings, reasoned priorities and a basis for measurement. AI answers can vary by date, question and system.
OWN PROJECT · GLASREIN
See the work behind the report.
Selected pages from the GlasRein report: findings, a dated measurement and a proposed plan. GlasRein and GlasBox belong to Ruta Group.
Report baseline: 8 September 2026. In this report, GEO measurements were still pending; leads and revenue were not measured. The original pages and app interface are in German.
For initial guidance: explore a Short Check example →
Explore three pages from the report
Update, 11 September 2026: a separate initial check in Google AI Mode covered six customer questions in German and English. This starts a new observation series; it does not establish growth or measured enquiries and does not change the report dated 8 September.
Findings with a next step
The report identifies loading time, deep internal links and long titles, then proposes checks and improvements. These are findings from the dated report, not a new inspection.
Page 4 / 17 · Select the image to enlarge.
Measurements with context
Mobile LCP in the report: homepage 3.18 s; /en/contact-us 2.48 s; /offerte 2.25 s. One laboratory run per URL and device on 8 September 2026. These values do not describe every real visit.
Page 6 / 17 · Select the image to enlarge.
A proposed 90-day plan
Establish the baseline, sharpen the service page around customer questions, then review local presence and repeat selected measurements. This is a proposed plan, not evidence that the work has been completed.
Page 16 / 17 · Select the image to enlarge.WORKED EXAMPLE · SOURCE/01 FULL
How a finding becomes a concrete task.
Editorial explanation of the report’s loading-time finding. The task and completion criteria below illustrate a handover; they do not confirm that changes have been implemented.
Finding
The largest visible element on the homepage appeared after 3.18 seconds in the mobile laboratory run. This is one recorded loading-time observation, not a measurement of every visitor.
Evidence
Page 6: PageSpeed Insights / Lighthouse, homepage, mobile, 8 September 2026 at 06:05 CEST. Page 4 links this measurement to the proposed investigation.
Priority
Medium in the report. Investigate the loading phases before choosing a fix: the measurement alone does not identify the cause or quantify lost enquiries.
Task
Identify the LCP element and inspect its loading phases. Check image delivery, loading priority and blocking resources; implement the justified changes within the agreed scope, then repeat the measurement.
Completion check: A named developer records the changes. Compare repeated runs using the same URL, device profile and test settings, retain all results and check the page and enquiry form still work. A lower laboratory value alone does not prove more leads. Responsibility and acceptance are agreed in the commissioned project.
YOUR NEXT STEP
Show us your website. Let’s clarify what comes next.
Share your website, your audience and the question you want to resolve. We clarify the right starting point and respond personally within 24 hours.
Free preliminary analysis with your individual proposal. No obligation.