Web Entry
A clear digital foundation for visibility and enquiries.
If the offer, structure or contact path is unclear, SEO/GEO has limited value until those basics are fixed. Web Entry creates a clear digital foundation.
Scope depends on the starting point, objectives and technical requirements.
When Web Entry should come before SEO/GEO
If visitors cannot understand what you offer, or the contact path is missing, a visibility audit mainly measures gaps in the foundation. Then structure first, then the Short Check or Setup Audit.
If services, audiences and next steps are mixed, neither people nor machines can identify the offer.
Important pages must be easy to find, indexable and internally linked. That is a prerequisite, not a ranking guarantee.
Visibility without a clear contact path brings visitors without giving them an obvious next step.
FOUNDATION
What Web Entry actually covers
Information architecture
A clear service structure, understandable pages and language that explains the offer.
Performance budget
A scoped engineering target for load time and stability — not an “instant load” promise.
Crawling and indexation
Indexable URLs, canonicals, internal links and less technical noise.
Structured data
Machine-readable labelling of the organisation, services and FAQs.
Enquiry path
One clear route to an introductory call through an easy-to-find contact form.
Starting point
Existing site or a new build: scope follows the objectives and technical requirements.
EXISTING WEBSITE
If the site already exists
Then AI Visibility is often the next step — not a new website package. Start with the free Short Check or the paid Setup Audit.
Common questions before starting
A clear foundation for visibility and enquiries. Scope depends on the starting point, objectives and technical requirements.
In the introductory call. We review the existing site or the planned new build and agree the next useful step.
Technical foundation
Technical depthThe stack follows the brief: readable pages, controlled crawling and machine-readable structure. We select tools to fit the brief and the required level of control.
Engineering targets
Performance budget
- LCP, CLS, INP: Targets are defined per scope. No blanket speed promise.
- Lean front-end: Only as much JavaScript as the enquiry path needs.
Crawling and structured data
- Indexation: Important service pages must be crawlable and internally reachable.
- Schema: Keep organisation, services and FAQ machine-readable.
Next step: an introductory call
We clarify whether Web Entry, the Short Check or the Setup Audit should come first.
Frequently asked questions about Web Entry
- When should I choose this?
- When structure, service presentation or the enquiry path is unclear — before SEO/GEO is measured.
- How is the scope determined?
- It depends on the starting point, objectives and technical requirements. We clarify this in the introductory call.
- What if the website already exists?
- Then the free AI Visibility Short Check or the paid SEO/GEO Setup Audit is often the better next step.