Website foundation
A clear digital foundation for visibility and enquiries.
Your website should give the right customers a reason to get in touch. We develop its message, page structure and content with you, then build the technical foundation for search, AI and a clear enquiry journey.
Scope depends on the starting point, objectives and technical requirements.
A page that guides the decision.
Understand
Who is this for? What problem does the service solve?
Evaluate
What is included? What makes the offer credible?
Act
What happens when I enquire? What information do you need?
When Website foundation should come before SEO/GEO
A visitor needs to recognise their situation, understand your service and know what to do next. We review that journey before deciding which pages, content or technical parts need work. Useful existing elements can remain.
If services, audiences and next steps are mixed, neither people nor machines can identify the offer.
Important pages must be easy to find, indexable and internally linked. That is a prerequisite, not a ranking guarantee.
Visibility without a clear contact path brings visitors without giving them an obvious next step.
FOUNDATION
What Website foundation actually covers
Information architecture
A clear page structure with defined services, audiences and next steps. Subject-matter content is agreed with you.
Performance budget
Agreed targets for loading speed, responsiveness and visual stability, checked on the intended devices and pages.
Crawling and indexation
Public service pages with appropriate indexing signals, clear canonical URLs and useful internal links.
Structured data
Machine-readable information about the organisation and its services, consistent with the visible page content.
Enquiry path
One clear route to an introductory call through an easy-to-find contact form.
Starting point
You provide the offer, audiences, existing content and technical requirements. These determine the scope of a revision or new build.
EXISTING WEBSITE
If the site already exists
The introductory call establishes whether a targeted update is enough. The free Short Check examines one domain through three AI customer questions; it does not assess the entire website. SOURCE/01 Full provides a deeper SEO/GEO review.
From the brief to an accepted website
For companies whose offer, page structure or enquiry journey needs a rebuild or targeted update. Together we define pages, languages, media, functions and responsibilities.
You receive the agreed pages with approved content. Before publication, we check mobile presentation, the contact form and technical criteria. Changes, access and open issues are documented; maintenance and support are agreed separately.
Technical foundation
Technical depthThe stack follows the brief: readable pages, controlled crawling and machine-readable structure. We select tools to fit the brief and the required level of control.
Engineering targets
Performance budget
- LCP, CLS, INP: Targets for loading, visual stability and response to interaction are agreed within the project and measured under documented test conditions.
- Lean front-end: Only as much JavaScript as the enquiry path needs.
Crawling and structured data
- Indexation: Important service pages must be crawlable and internally reachable.
- Schema: Keep organisation, services and FAQ machine-readable.
Next step: an introductory call
We clarify audiences, page scope, existing content and the criteria for acceptance.
Frequently asked questions about Website foundation
- When should I choose this?
- When visitors struggle to understand your services or take the next step. We agree which content, structure or technical changes the website needs.
- How is the scope determined?
- It depends on the starting point, objectives and technical requirements. We clarify this in the introductory call.
- What if the website already exists?
- We assess the existing website first. Depending on the question, a focused revision, the free AI visibility short check or SOURCE/01 Full may be the appropriate next step.