Working model
Measure. Prioritise. Implement. Verify.
We start with your customers: what are they looking for, what do they need to understand and why does your offer fit? Research, creative concepts, specialist writing and technical work come together to shape clear priorities and testable tasks.
01 Measure
We review how your services are explained, whether pages are technically accessible and which search and AI observations are available. Each finding records its source, date and context. Missing data stays visible as a gap.
02 Prioritise
Which change will help your customers decide? We assess findings against your business goal, effort and dependencies. You can see which page, piece of information or technical obstacle should be addressed first — and why.
03 Implement
We develop clear arguments, revise content and implement the agreed technical changes. Commissioned work starts from a suitable audit or project baseline. The free short check does not include implementation.
04 Verify
We document completed work and check it against the agreed criteria. Search data, AI observations and enquiries are assessed separately and compared only under comparable conditions. They inform the next decisions; rankings and mentions remain unguaranteed.
RESPONSIBILITY
One project. Clear ownership. The right specialist roles.
Kacper Ruta leads GlasBox Studio in Malters, Lucerne. Every accepted project has a named contact and clear responsibility for project management, IT/web, SEO/GEO and editorial work. One or more people fulfil these roles within the agreed scope.
Project Manager
Scope, priorities, dependencies, communication and acceptance.
Developer
Code, technical implementation, performance, integrations and technical corrections.
SEO/GEO Specialist
Customer questions, technical discoverability, clear business information, local visibility and comparable measurements.
Copywriter
Original positioning, clear service copy and useful explanations through to the contact form.
The copywriter or editor creates and refines the website content required by the agreed project scope. Subject-matter statements are aligned with you, project management and SEO/GEO.
PATH TO A PROJECT
Preliminary analysis, deeper review, implementation
Your individual project proposal includes a free preliminary analysis of your brief and public information. It explains opportunities, risks and the recommended scope. Once commissioned, we use approved data and access for a deeper review and agree tasks, responsibilities and checkpoints. Suitable existing audit findings become part of the project baseline. The preliminary analysis is not a full audit; purchasing SOURCE/01 Full separately is not required for every project.
See the preliminary analysis and SOURCE/01 · Request a proposal with free preliminary analysis
What do you need to decide?
Your website, goal and current challenge are enough to start the conversation.