Frequently asked questions

We start with your goal and your customers’ questions. Four steps follow:

1. Measure: Record the starting point, sources and open questions.
2. Prioritise: Order tasks by benefit, effort and dependencies.
3. Implement: Develop the agreed content and technical changes.
4. Verify: Document completed work and check the agreed criteria.

We connect technical SEO with research, creative concepts and specialist writing: customers should find your offer and understand why it fits their situation. GEO adds observation of AI answers to that work. Controlled RAG systems are a separate focus for internal company knowledge. Kacper Ruta leads GlasBox and works with you to define the right engagement.

For an initial view of your AI visibility, request the free short check. An introductory call fits a specific project or a decision you need help with. Tell us your website, goal and current challenge; we reply personally within 24 hours.

Yes. Required integrations and automations can form part of a website or RAG project. We first clarify your existing systems, the intended workflow and the access permissions it needs. Feasibility and scope are set out in your individual proposal.

The SOURCE/01 Full costs CHF 2'450, one-time. The ongoing mandate starts from CHF 1'500 per month. Exact scope is agreed from a suitable audit or project baseline. RAG systems and Website foundation are scoped individually after the introductory call.

The free Short Check reviews one domain against three commercially relevant AI-search questions, observed mentions and visible sources, and delivers three initial findings. It does not include a full crawl or a complete implementation roadmap. The SOURCE/01 Full (CHF 2'450, one-time) covers technical analysis, an AI/GEO baseline and a prioritised 90-day plan.

Every individually prepared project proposal includes a free preliminary analysis based on your brief and publicly available information: the starting point, important opportunities and risks, and the recommended next step. It is not a full audit and replaces neither SOURCE/01 Full nor the detailed analysis within the commissioned project. After the agreement is signed, we expand it within the commissioned scope. More on SOURCE/01 · Request a proposal.

Kacper Ruta leads GlasBox. Your project has a named contact and clear responsibility for project management, IT/web, SEO/GEO and editorial work. One or more people can fulfil these roles within the agreed scope. Content is created or revised, with factual claims agreed with you. More on Method.

You do. Ownership and usage rights are defined contractually and transfer after full payment according to the agreed scope. We work for exit resilience: code, access and documentation are prepared so you can operate the platform yourself or have it developed further by another team where included in the project scope. Details can be found in our Terms & Conditions.

No. We work Swiss-first and nDSG-aware: hosting, analytics and AI services can use different locations. Data flows are documented before work starts. This is not a residency or compliance guarantee and not legal advice.

Yes. According to our Terms (§5.2), we provide a warranty period of 6 months from acceptance for software errors (bugs) attributable to our code. Excluded are errors caused by subsequent updates from external third parties (e.g., browser updates or external API changes).

Section 3.1 of our Terms concerns the timely provision of content, data and access needed for the project. It does not establish a blanket rule assigning all copyright or trademark liability. Before publication, we clarify which content may be used and which approvals or licences are available; the agreed contractual terms apply.

The supporting digital foundation for visibility and enquiries: a clear service structure, crawling, structured data and a single contact path. Scope depends on the starting point, objectives and technical requirements.

When the offer, page structure or enquiry path is unclear. Then a visibility audit mainly measures gaps in the foundation.

We discuss your target customers, existing website and the decision visitors need to make on it. This identifies the pages, content, features and technical work required. Your individual proposal sets out the recommended scope.

We first review what works and where customers face unanswered questions or technical obstacles. Depending on the starting point, a focused revision, free short check or SOURCE/01 Full may fit. A complete rebuild is not automatically required.

No. Rankings, AI mentions, enquiries and ROI depend on competition, content, authority and third parties. We deliver measurable foundations and documented observations — no guarantees.

A suitable audit or project baseline determines which work is useful. Existing findings are reused. You do not need to buy SOURCE/01 Full separately before every mandate; your individual proposal sets out the scope and terms.

One domain, three questions from prospective customers and three observations of mentions and visible sources. Results apply to the questions and dates examined. The short check does not include a full crawl or a 90-day implementation plan; rankings and mentions are not guaranteed.

Technical fixes can show Search Console signals within weeks. Sustainable visibility in competitive markets usually needs several months of consistent work. This is a guide, not a guaranteed timeline.

No. Google continues to rely on the foundations of SEO: helpful content, crawlability, indexability and a clear technical structure. Structured data should match visible content and may support eligible search features. There is no special schema for AI visibility.

We define commercially relevant questions and record the market, language, region, system and time. We then review mentions, visible sources, cited pages and recurring gaps. These observations are combined with technical findings and available first-party data.

No. A score only summarises a defined observation panel. Results depend on the selected questions, systems, markets and measurement dates. We therefore document assumptions and limitations and do not promise rankings or citations.

RAG first retrieves approved company information and then forms an answer. That makes statements more traceable and easier to constrain. AI output remains probabilistic and needs human review for important decisions.

RAG is useful when teams repeatedly search documents for authoritative answers that must remain grounded in approved sources and constrained by access rules. A clear FAQ or process handbook may be better when the knowledge base is small or questions are infrequent. We clarify suitability and scope in the introductory call.

No, not automatically. Swiss hosting or on-premise are conditional architecture choices based on the required protection level. No-training language applies only where the provider and agreement support it. Data flows are documented.

It should refuse or say “I do not know” and escalate to a responsible person rather than guess.