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When SOURCE/01 by GlasBox should wait

GlasBox Studio · · 3 min read

TL;DR: Key Takeaways

Not every company needs a GEO programme now.

  • Wait if the site still has no canonical service page.
  • The start makes sense when buying questions in AI search already show competitors, or when staff and clients stitch contradictory answers from PDFs and the website.
  • Honesty is part of the product.

Not every company needs a GEO programme now.

Wait if the site still has no canonical service page. Wait if sales run only through existing relationships and no search demand exists. Wait if regulated copy (health, finance) is not cleared - models hallucinate expensively there. Wait if the board treats a mention guarantee as the success criterion. We cannot deliver that.

The start makes sense when buying questions in AI search already show competitors, or when staff and clients stitch contradictory answers from PDFs and the website.

Honesty is part of the product. An audit that says "not now" is more valid than a retainer without a baseline.

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Frequently Asked Questions

When should SOURCE/01 by GlasBox wait?
When there is no canonical service page, no search demand, uncleared regulated copy, or a mention guarantee as the success criterion.
When does the start make sense?
When buying questions in AI search already show competitors, or when staff and clients stitch contradictory answers from PDFs and the website.
Is 'not now' a valid audit result?
Yes. An audit that waits is more valid than a retainer without a baseline.