Ask precisely: for which buying questions does a statement about our company appear, and what visible source supports it? A general “Are we in ChatGPT?” mixes brand knowledge, search and different user contexts.
Context and scope
Define questions about service, location, exclusions and comparisons. Record the surface, visible model label, search mode, language, date and relevant account or memory context. A test using web search must be distinguished from an answer without visible search retrieval.
Classify the answer: correctly mentioned, misidentified, not mentioned or not answered. Source URLs need a separate column. A correctly named company without an owned source is not automatically a citation of its website.
One conversation is not a reliable baseline. Three repetitions on separate days can be a practical starting point; this is a chosen sample, not a statistical minimum. Sample size and uncertainty should reflect the business decision. Local Swiss markets need relevant location and language questions.
A completed observation record
The following record is entirely fictional and serves as a template. It does not report an actual ChatGPT mention. Save the raw answer as well, so a second reviewer can check the classification. Personal account information should be excluded from a public report.
| Review point | Example / subject | Interpretation |
|---|---|---|
| Test identifier | CH-DE-LOCAL-01 / version 1 | Allows comparison of the same test. |
| Question and context | Office cleaning in Malters; DE; web search; 7 September 2026 | Keep the exact wording in the internal record. |
| Fictional finding | Brand mentioned; no owned source URL; correct location | Mention yes, owned citation no. |
| Next step | Repeat on two separate days | Observe stability; the cause remains unresolved. |
How to apply this
- Define the question set and categories before the first run.
- Use fresh conversations with a recorded memory context.
- Save the answer and sources together.
- Show all runs and differences for each question.
Sources and further reading
The source supports the rules it describes. This article’s working templates are our methodological examples, not client test results.
How to measure AI visibility
Next step
The free short check provides an initial assessment of one domain, three buying questions and three observations. An introductory call establishes whether deeper analysis is useful.
Request an introductory call