The useful distinction is not "SEO is dead". It is that listings and answers are two output layers on much of the same technical base.
Unchanged: crawl, index, canonical URLs, internal links, performance, and a site that explains services in human language. Lies and contradictions lose in both layers.
What is new is the output layer. AI Overviews and chat answers can replace the click. The metric is then not only position three, but: are you named, cited, misattributed or skipped? Zero-click behaviour moves value from traffic toward correct representation - especially for advisory and service queries.
Switzerland adds a language split. The same firm can appear in German search and vanish in a French answer because the French pages are thin or machine-translated. GEO without a language plan is incomplete.
What has not changed: no one can contractually guarantee a ChatGPT mention. SOURCE/01 by GlasBox measures both layers and ranks gaps by business effect.
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GlasBox measures classic SEO and AI visibility separately. No ranking or mention guarantee. The free short check stays thin on purpose.
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