GEO MASTERCLASS · GLASBOX
GEO course: understand AI visibility step by step
From foundations to verifiable practice. An open reading course for Swiss SMEs, marketers and business leaders — with examples, sources and clear limits.
15 chapters · 15 available now
Open access. No registration. At your own pace.
YOUR LEARNING PATH
One course. Step by step.
Start with part 1 or choose the topic you need today. More chapters will follow.
STAGE 01 CHAPTERS 1–3
Understand the foundations
- Part 01 Opportunities, Risks and the Trust ProblemWhat GEO can deliver, where its limits lie and how to recognise sound work.
- Part 02 Sustainable Strategy Over Short-Term TricksGoals, quality criteria and ownership for a sustainable GEO strategy.
- Part 03 LLMs, Prompts, Tokens, Chunks and Embeddings ExplainedUnderstand the building blocks of AI answers and recognise common misconceptions.
STAGE 02 CHAPTERS 4–7
Check sources and improve content
- Part 04 RAG — from document to secure, sourced answerHow approved knowledge, sources and access permissions work together in a RAG system.
- Part 05 How your website becomes a source in AI answersExplore mentions, citations and grounding through concrete answers and their sources.
- Part 06 Measure AI visibility and understand enquiriesBuild repeatable measurements and distinguish visibility from actual enquiries.
- Part 07 From Measurement to a Better PageTurn a finding into a prioritised improvement with evidence and clear acceptance criteria.
STAGE 03 CHAPTERS 8–12
Build visibility with purpose
- Part 08 Reputation, Mentions and SentimentCheck how external sources confirm, enrich or distort the picture of your business.
- Part 09 What AI crawlers can actually seeSystematically check access, HTML, internal links and structured data.
- Part 10 First-party data, real experience and fresh contentCreate value through original evidence, transparent methods and meaningful updates.
- Part 11 Choosing the right AI platforms and languagesChoose platforms and languages to match your audience, market and measurement options.
- Part 12 Local GEO for Swiss SMEsSupport local visibility with consistent business information, local sources and verifiable examples.
STAGE 04 CHAPTERS 13–15
Make GEO part of your business
- Part 13 SEO and GEO: from search to qualified enquiryConnect search intent, AI answers and your website into a coherent customer journey.
- Part 14 Team, tools and clear ownershipDefine roles, tools and a reliable working rhythm for GEO.
- Part 15 A 90-day plan for sustainable AI visibilityTurn the complete course into a practical plan with priorities, tasks and acceptance criteria.
Editorial: Kacper Ruta · GlasBox Studio, Malters / Lucerne. All knowledge articles