Knowledge Base & FAQ
Transparent answers regarding processes, technology, pricing, and security.
// 01_PROCESS_&_ONBOARDING
How does a project at GlasBox work?
We work efficiently and transparently in 3 phases:
- Briefing (30 Min.): Free initial consultation. You describe the problem, we analyze the technical feasibility and create a fixed-price quote.
- Engineering (3–8 Weeks): Development with clean code. We work in sprints. You receive regular updates and speak directly with the developer.
- Launch & Handover: Go-live on Swiss servers. You receive training (e.g., for the CMS) and full code ownership rights.
What makes GlasBox different from a traditional agency?
We are an engineering studio, not purely a marketing agency.
- No Overhead: You speak directly with the software engineer. No account managers playing telephone.
- Tech-First: We build custom-tailored software, not pre-assembled templates.
- Focus: Swiss quality, performance (<0.5s), and data sovereignty (FADP).
Do you offer maintenance contracts (SLAs)?
Because we don't use error-prone site builders, our core websites often don't require expensive, monthly security updates. For complex applications (SaaS) or continuous SEO support, we offer optional Service Level Agreements (SLAs). However, you are never contractually forced to sign one.
// 02_COMMERCIAL_&_LEGAL
How much does a website, app, or AI integration cost?
Our prices are transparent and based on scope:
- Websites (High-Speed Landing Pages): from CHF 3,780
- Web Applications & SaaS: from CHF 15,000
- Mobile Apps (PWA/Native): from CHF 6,500
- AI Assistants (RAG): from CHF 3,420
- API / Workflow Automation: from CHF 1,800
Who owns the code and design?
You do. As soon as the final invoice is paid, all usage and ownership rights to the created code transfer to you. We work without "vendor lock-in." You can manage the platform yourself at any time or have it further developed by other agencies. Details can be found in our Terms & Conditions.
What are the payment terms?
Invoices are payable net within 10 days. To ensure mutual security, we require a deposit for projects over CHF 3,000 (typically 30% to 50% before project start).
Is my data stored in Switzerland (FADP)?
Yes. By default, we host on ISO-certified servers in Switzerland (Infomaniak). This guarantees full compliance with the new Swiss Federal Act on Data Protection (FADP/nDSG). System data does not flow uncontrolled into US clouds.
Is there a warranty on the developed software?
Yes. According to our Terms (§5.2), we provide a warranty period of 6 months from acceptance for software errors (bugs) attributable to our code. Excluded are errors caused by subsequent updates from external third parties (e.g., browser updates or external API changes).
Who is liable for the content (images, texts) on the website?
According to our Terms (§3.1), the responsibility for the legal compliance (copyright, trademark law) of the content, texts, and images provided by you lies entirely with you as the client.
// 03_WEB_&_APPS
Why don't you use WordPress, Wix, or Squarespace?
Site builders are like old diesel engines: they work, but they are slow, maintenance-intensive, and vulnerable to hacker attacks via plugins. We develop digital assets using modern frameworks like React, Next.js, and Astro.
The result: millisecond load times, bank-grade security, and complete design freedom. Learn more about our Web Stack.
The result: millisecond load times, bank-grade security, and complete design freedom. Learn more about our Web Stack.
Can I update my texts and images myself after launch?
Yes, absolutely. We integrate a so-called Headless CMS (e.g., Sanity). You receive a modern, intuitive dashboard that is as easy to use as Microsoft Word. The difference: the CMS is strictly separated from the code, ensuring you cannot accidentally break the site's design.
PWA (Web App) or Native App (iOS/Android) – what do I need?
It depends on the use case:
- PWA (Progressive Web App): Perfect for B2B dashboards and portals. It runs directly in the browser but can be saved to the homescreen (without the App Store). More cost-effective to develop.
- Native App: Required if you need deep hardware functions (Bluetooth, complex camera filters) or seek maximum visibility in the App Stores (Apple/Google).
What is the difference between Astro and Next.js in your stack?
We use Astro for marketing websites and landing pages. It generates static HTML with "Zero-JS" (no blocking JavaScript), resulting in unbeatable load times and perfect SEO scores.
We use Next.js for complex web applications and SaaS platforms (dashboards, portals), where dynamic user interactions, logins, and real-time data are the focus.
We use Next.js for complex web applications and SaaS platforms (dashboards, portals), where dynamic user interactions, logins, and real-time data are the focus.
Do PWAs (Web Apps) also work on the iPhone?
Yes. Apple has significantly improved its support for PWAs. Since iOS 16.4, web push notifications are also supported on the iPhone. A PWA can be added directly to the homescreen via the Safari browser and behaves like a native app – completely without an App Store download.
Can you take over existing websites (e.g., WordPress)?
No. We do not take over existing WordPress, Wix, or Typo3 projects for pure maintenance. We exclusively offer new developments (relaunches) on our modern, performant tech stack. However, we can securely migrate your existing content and SEO rankings.
// 04_SEO_&_VISIBILITY
Can you guarantee a #1 ranking on Google?
No, and any agency that does is operating unprofessionally. Google's algorithms are beyond our control.
What we guarantee: A technically perfect foundation (Core Web Vitals, Schema.org, Indexing) that makes it maximally easy for search engines to evaluate you. We work data-driven (Programmatic SEO) and focus on keywords that generate real revenue.
What we guarantee: A technically perfect foundation (Core Web Vitals, Schema.org, Indexing) that makes it maximally easy for search engines to evaluate you. We work data-driven (Programmatic SEO) and focus on keywords that generate real revenue.
We already have a website. Can you just handle the SEO?
Yes. In this case, we start with a Technical Growth Audit. We analyze your existing infrastructure (code, speed, backlinks) and fix technical bottlenecks. Afterward, we build a tailored content and local SEO strategy.
Will I lose my Google ranking during a relaunch?
Not if it is professionally managed. We create a complete URL mapping strategy (301 redirects) before launch and transfer existing metadata. This ensures that your hard-earned Google visibility is preserved.
How long does it take to see SEO results?
Technical SEO fixes (such as load time optimization or clean indexing) often show the first positive signals in Google Search Console after just 2 to 4 weeks. Organic growth through new content strategies and building authority usually takes 3 to 6 months to generate significant revenue (ROI).
Do you also write the SEO copy for our website?
We provide the technical SEO architecture, keyword strategy, and content structure (content briefings). Ideally, drafting the final specialized texts is up to you, as you are the expert in your industry. If needed, however, we can tap into our network of specialized Swiss copywriters.
What are Core Web Vitals (CWV) and why are they important?
Core Web Vitals are Google's official metrics for user experience (load time, interactivity, visual stability). They have been an official ranking factor since 2021. A slow website is systematically penalized by Google. We guarantee green CWV scores in the 90s range for all our projects.
// 05_AI_&_INTEGRATIONS
Is our internal company data secure when using your AI?
Highest security is our standard. We build RAG (Retrieval-Augmented Generation) systems with strict architectural rules:
- Your company documents (PDFs, intranet) remain on Swiss servers (Vector Database).
- We use Enterprise API contracts (zero-training). AI providers (like OpenAI or Anthropic) are not allowed to use your prompts and data to train their public models.
- Additionally, we mask critical data (PII Redaction) before it is sent to an LLM.
Does my SME really need Artificial Intelligence?
Artificial intelligence is not an end in itself, but a tool for increasing efficiency. A Smart Assistant on your website qualifies leads at 3 AM. Internal AI agents summarize 50-page contracts in seconds. If you have repetitive information processes, AI will measurably save you working time (and therefore money).
Which systems and software can you integrate?
We can connect almost any system that has a modern API (REST / GraphQL). Our standards include Swiss tools like Bexio, Abacus, Twint, and PostFinance, as well as international systems like HubSpot, Salesforce, Shopify, Stripe, or Mailchimp. We automate this via low-code (Make.com) or write performant custom middleware.
What exactly is a RAG system?
RAG stands for Retrieval-Augmented Generation. It is an architecture that connects a language model (like GPT-4) with your proprietary corporate data (e.g., PDF manuals, contracts, intranet). The AI "reads" your documents and answers questions exclusively based on these verified facts, which prevents hallucinations.
Can the AI also read images, contracts, or invoices?
Yes. Modern AI models possess "vision" capabilities (multimodality). We can build systems that automatically analyze scanned documents, handwritten notes, or photos of damage reports and transfer the structured data into your ERP system (e.g., Abacus or Bexio).
What happens if an external interface (API) goes down?
We build fail-safe systems. For custom middleware, we use "Dead Letter Queues" and "Exponential Backoff". This means: If, for example, the CRM (HubSpot) is briefly unreachable, no customer data is lost. The system caches the dataset and automatically retries it later.
How do you secure webhooks and API connections?
We use industry standards for security: OAuth2 for authentication, TLS 1.3 for encryption in transit, and HMAC signatures to verify that webhooks (e.g., from Stripe or Shopify) truly originate from the original sender and have not been tampered with.
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