# GlasBox

> GlasBox is a Swiss studio in Malters, Lucerne. We help companies stay findable in Google and in AI answers, and we build controlled RAG systems so teams can use approved company knowledge safely.

GlasBox Studio is operated by Ruta Group. Owner: Kacper Ruta. Address: Werkstrasse 11, 6102 Malters, LU, Switzerland. UID: CHE-471.967.194. Email: info@glasbox.ch. Phone: +41 78 446 77 77. Languages: DE-CH and EN.

Positioning: classic SEO remains the foundation — technical SEO, Local SEO, content and measurement. GEO and AI visibility extend that work for Google AI Overviews / AI Mode, ChatGPT Search, Perplexity, Bing and Microsoft Copilot. They do not replace SEO. Controlled RAG systems give teams source-backed answers from approved company knowledge. Website foundation supports companies whose digital presence is not yet viable.

Public offers: SOURCE/01 Full CHF 2'450 one-time (Search + AI + Knowledge; no mention guarantee); SEO/GEO mandate from CHF 1'500 per month after the appropriate audit or project analysis; free AI visibility short check for one domain, three purchase-relevant questions and three observations — not a full audit, no crawl, no 90-day plan.

Every individual project proposal includes a free preliminary analysis. SOURCE/01 Full remains a separately bookable audit. Paid prices exclude VAT. This file is a supplementary directory; Google Search does not use llms.txt as a visibility signal.

RAG systems have no public fixed or entry price; suitability, scope and price are agreed after an introductory call.

Limits: rankings, AI citations, leads and ROI are not guaranteed. robots.txt is a crawler hint, not a security control. No crawler-specific HTML variants. No invented ratings, certifications or testimonials. llms-full.txt is not published.

Own-practice proof: GlasRein is an owner-operated project. Public pages can be inspected at https://glasrein.ch without a login. No ranking, traffic or revenue figures are published as results.

SEO work follows seven steps: understand the business; record the baseline; inspect crawling, indexing, content and enquiry paths; prioritise; agree work packages; implement; measure and improve.

## Pages

- [Homepage DE](https://glasbox.ch/de/): German homepage for SEO, AI visibility and secure RAG
- [Homepage EN](https://glasbox.ch/en/): English homepage for SEO, AI visibility and secure RAG
- [SOURCE/01 DE](https://glasbox.ch/de/source-01): Product and pricing — SOURCE/01 Full CHF 2'450 once
- [SOURCE/01 EN](https://glasbox.ch/en/source-01): Product and pricing — SOURCE/01 Full CHF 2'450 once
- [Short check DE](https://glasbox.ch/de/kurzcheck): Free limited diagnostic — not Full
- [Short check EN](https://glasbox.ch/en/short-check): Free limited diagnostic — not Full
- [SEO & AI Visibility DE](https://glasbox.ch/de/seo): German money page for classic SEO with GEO and AI visibility
- [SEO & AI Visibility EN](https://glasbox.ch/en/seo): English money page for classic SEO with GEO and AI visibility
- [Content SEO & GEO DE](https://glasbox.ch/de/content-seo): Creative concepts, expert editing and visual content for Swiss businesses, with a clearly labelled fictional worked example
- [Content SEO & GEO EN](https://glasbox.ch/en/content-seo): English service page with deliverables, collaboration, pricing context and the same editorial demonstration
- [AI / RAG DE](https://glasbox.ch/de/ai): German page for controlled RAG systems
- [AI / RAG EN](https://glasbox.ch/en/ai): English page for controlled RAG systems
- [Web Entry DE](https://glasbox.ch/de/web): German page for a viable digital foundation
- [Web Entry EN](https://glasbox.ch/en/web): English page for a viable digital foundation
- [Evidence DE](https://glasbox.ch/de/projekte): German evidence and documented work
- [Evidence EN](https://glasbox.ch/en/projects): English evidence and documented work
- [Knowledge DE](https://glasbox.ch/de/blog): German knowledge hub for SEO, GEO, measurement and RAG
- [Knowledge EN](https://glasbox.ch/en/blog): English knowledge hub for SEO, GEO, measurement and RAG
- [Contact DE](https://glasbox.ch/de/kontakt): German contact and short-check request
- [Contact EN](https://glasbox.ch/en/contact): English contact and short-check request
- [FAQ DE](https://glasbox.ch/de/faq): German legal and service FAQ
- [FAQ EN](https://glasbox.ch/en/faq): English legal and service FAQ

## Latest article — Restaurant SEO & GEO in Lucerne

Kacper Ruta's complete German and English guide, published 7 September 2026. A fictional restaurant illustrates a documented audit, local search, AI visibility, reservation measurement, CHF break-even calculations and a proposed twelve-month plan. All operating figures and observations are constructed examples, not client results or forecasts. Scope and fees are agreed individually.

- [Restaurant SEO & GEO Luzern DE](https://glasbox.ch/de/blog-article?slug=restaurant-seo-geo-luzern): Full Swiss German guide with six model graphics, sources and an annual implementation plan
- [Restaurant SEO & GEO Lucerne EN](https://glasbox.ch/en/blog-article?slug=restaurant-seo-geo-luzern): Full English guide with the same model, commercial boundaries and sources

## Featured report — SEO & GEO 2026

Kacper Ruta's guide to SEO, GEO and AI visibility for Swiss businesses. Published 6 September 2026. Includes 33 annotated sources, distinctions between retrieval, mentions, citations and business outcomes, and a 90-day measurement and implementation plan. The article separates source findings from the author's practical interpretation.

- [SEO & GEO 2026 report DE](https://glasbox.ch/de/blog-article?slug=seo-geo-ai-sichtbarkeit-2026): Was KI-Sichtbarkeit wirklich braucht — full German report
- [SEO & GEO 2026 report EN](https://glasbox.ch/en/blog-article?slug=seo-geo-ai-sichtbarkeit-2026): What AI visibility really needs — full English report

## Knowledge series — SOURCE/01 by GlasBox

Twenty practical guides with distinct examples and measurement protocols. They do not replace an audit. They make terms, measurement, limits and the deliverable inspectable. No ranking or mention guarantee.

- [01 GEO DE](https://glasbox.ch/de/blog-article?slug=was-ist-geo): GEO so search AI can treat the company as a source
- [01 GEO EN](https://glasbox.ch/en/blog-article?slug=was-ist-geo): GEO so search AI can treat the company as a source
- [02 AEO DE](https://glasbox.ch/de/blog-article?slug=was-ist-aeo): AEO — content structured so an answer can be extracted
- [02 AEO EN](https://glasbox.ch/en/blog-article?slug=was-ist-aeo): AEO — content structured so an answer can be extracted
- [03 SEO vs GEO DE](https://glasbox.ch/de/blog-article?slug=seo-vs-geo): What changed in SEO and GEO, and what did not
- [03 SEO vs GEO EN](https://glasbox.ch/en/blog-article?slug=seo-vs-geo): What changed in SEO and GEO, and what did not
- [04 AI Overviews DE](https://glasbox.ch/de/blog-article?slug=google-ai-overviews-quellen): What can be said about Google AI Overviews source choice
- [04 AI Overviews EN](https://glasbox.ch/en/blog-article?slug=google-ai-overviews-quellen): What can be said about Google AI Overviews source choice
- [05 ChatGPT measurement DE](https://glasbox.ch/de/blog-article?slug=sichtbarkeit-in-chatgpt-messen): Measuring ChatGPT visibility without a single screenshot
- [05 ChatGPT measurement EN](https://glasbox.ch/en/blog-article?slug=sichtbarkeit-in-chatgpt-messen): Measuring ChatGPT visibility without a single screenshot
- [06 AI-visibility baseline DE](https://glasbox.ch/de/blog-article?slug=ki-sichtbarkeit-messen): A baseline a board can read
- [06 AI-visibility baseline EN](https://glasbox.ch/en/blog-article?slug=ki-sichtbarkeit-messen): A baseline a board can read
- [07 Technical readiness DE](https://glasbox.ch/de/blog-article?slug=technische-lesbarkeit-ki): Whether a crawler can actually read the site
- [07 Technical readiness EN](https://glasbox.ch/en/blog-article?slug=technische-lesbarkeit-ki): Whether a crawler can actually read the site
- [08 Citable copy DE](https://glasbox.ch/de/blog-article?slug=zitierfaehige-inhalte): Writing copy a model can cite
- [08 Citable copy EN](https://glasbox.ch/en/blog-article?slug=zitierfaehige-inhalte): Writing copy a model can cite
- [09 Information architecture DE](https://glasbox.ch/de/blog-article?slug=informationsarchitektur-ai-search): One page per decision, not per keyword
- [09 Information architecture EN](https://glasbox.ch/en/blog-article?slug=informationsarchitektur-ai-search): One page per decision, not per keyword
- [10 Five supports DE](https://glasbox.ch/de/blog-article?slug=faktoren-ki-antworten): No secret ranking factor — five checks that still hold
- [10 Five supports EN](https://glasbox.ch/en/blog-article?slug=faktoren-ki-antworten): No secret ranking factor — five checks that still hold
- [11 Local SMEs DE](https://glasbox.ch/de/blog-article?slug=lokale-kmu-ki-suche): Local trades in ChatGPT and Maps — two systems
- [11 Local SMEs EN](https://glasbox.ch/en/blog-article?slug=lokale-kmu-ki-suche): Local trades in ChatGPT and Maps — two systems
- [12 Schema DE](https://glasbox.ch/de/blog-article?slug=schema-entitaeten-schweiz): Schema.org for SMEs — little markup, the right entity
- [12 Schema EN](https://glasbox.ch/en/blog-article?slug=schema-entitaeten-schweiz): Schema.org for SMEs — little markup, the right entity
- [13 Prompt set DE](https://glasbox.ch/de/blog-article?slug=prompt-set-monitoring): A prompt set you will still understand next quarter
- [13 Prompt set EN](https://glasbox.ch/en/blog-article?slug=prompt-set-monitoring): A prompt set you will still understand next quarter
- [14 When to wait DE](https://glasbox.ch/de/blog-article?slug=wann-ki-sichtbarkeit-sich-nicht-lohnt): When SOURCE/01 by GlasBox should wait
- [14 When to wait EN](https://glasbox.ch/en/blog-article?slug=wann-ki-sichtbarkeit-sich-nicht-lohnt): When SOURCE/01 by GlasBox should wait
- [15 Independent sources DE](https://glasbox.ch/de/blog-article?slug=unabhaengige-quellen-ki): Evaluating independent evidence and source quality
- [15 Independent sources EN](https://glasbox.ch/en/blog-article?slug=unabhaengige-quellen-ki): Why self-PR rarely convinces AI systems
- [16 Checklist vs audit DE](https://glasbox.ch/de/blog-article?slug=checkliste-ist-kein-audit): Why ticking boxes is not a baseline
- [16 Checklist vs audit EN](https://glasbox.ch/en/blog-article?slug=checkliste-ist-kein-audit): Why ticking boxes is not a baseline
- [17 RAG vs GEO DE](https://glasbox.ch/de/blog-article?slug=rag-readiness-vs-geo): Public AI search and internal knowledge are two systems
- [17 RAG vs GEO EN](https://glasbox.ch/en/blog-article?slug=rag-readiness-vs-geo): Public AI search and internal knowledge are two systems
- [18 nDSG DE](https://glasbox.ch/de/blog-article?slug=ndsg-ki-suche): Measuring under nDSG with a documented data-flow review
- [18 nDSG EN](https://glasbox.ch/en/blog-article?slug=ndsg-ki-suche): Measuring under nDSG without a compliance show
- [19 Perplexity DE](https://glasbox.ch/de/blog-article?slug=perplexity-quellen): The surface that shows its sources
- [19 Perplexity EN](https://glasbox.ch/en/blog-article?slug=perplexity-quellen): The surface that shows its sources
- [20 Deliverable DE](https://glasbox.ch/de/blog-article?slug=was-ein-ai-audit-liefert): SOURCE/01 by GlasBox (Full) — scope, evidence and acceptance criteria
- [20 Deliverable EN](https://glasbox.ch/en/blog-article?slug=was-ein-ai-audit-liefert): SOURCE/01 by GlasBox (Full) — a deliverable, not a mood

## Earlier notes

- [GEO basics DE](https://glasbox.ch/de/blog-article?slug=geo-grundlagen): GEO foundations — mentions, citations and business impact; no mention guarantee
- [GEO basics EN](https://glasbox.ch/en/blog-article?slug=geo-grundlagen): GEO foundations — mentions, citations and business impact; no mention guarantee
- [Astra / GEO / RAG DE](https://glasbox.ch/de/blog-article?slug=gpt-6-astra-geo-seo-rag): GPT-6 Astra — GEO, SEO and RAG stay three layers; no mention guarantee
- [Astra / GEO / RAG EN](https://glasbox.ch/en/blog-article?slug=gpt-6-astra-geo-seo-rag): GPT-6 Astra — GEO, SEO and RAG stay three layers; no mention guarantee
- [GEO 2026 DE](https://glasbox.ch/de/blog-article?slug=generative-engine-optimization-geo-swiss-b2b-2026)
- [GEO 2026 EN](https://glasbox.ch/en/blog-article?slug=generative-engine-optimization-geo-swiss-b2b-2026)
- [Local SEO Lucerne DE](https://glasbox.ch/de/blog-article?slug=geo-local-seo-lucerne-2026)
- [Local SEO Lucerne EN](https://glasbox.ch/en/blog-article?slug=geo-local-seo-lucerne-2026)
- [AI chatbot DE](https://glasbox.ch/de/blog-article?slug=ai-chatbot-kmu-schweiz)
- [AI chatbot EN](https://glasbox.ch/en/blog-article?slug=ai-chatbot-kmu-schweiz)
- [SEO and AI 2026 DE](https://glasbox.ch/de/blog-article?slug=seo-ai-2026)
- [SEO and AI 2026 EN](https://glasbox.ch/en/blog-article?slug=seo-ai-2026)
- [Digital fortress DE](https://glasbox.ch/de/blog-article?slug=digital-fortress-swiss-ai-2026)
- [Digital fortress EN](https://glasbox.ch/en/blog-article?slug=digital-fortress-swiss-ai-2026)
- [AI, energy, security DE](https://glasbox.ch/de/blog-article?slug=ki-energie-cybersicherheit-2026)
- [AI, energy, security EN](https://glasbox.ch/en/blog-article?slug=ki-energie-cybersicherheit-2026)
- [Internal AI chat / RAG DE](https://glasbox.ch/de/blog-article?slug=interner-ki-chat-rag-immo-asset-management-schweiz)
- [Internal AI chat / RAG EN](https://glasbox.ch/en/blog-article?slug=interner-ki-chat-rag-immo-asset-management-schweiz)

## Optional

- [Architect](https://pro.glasbox.ch/): Interactive configurator; German interface

## Legal

- [Impressum](https://glasbox.ch/de/impressum): German legal notice
- [Imprint](https://glasbox.ch/en/imprint): English legal notice
- [Datenschutz](https://glasbox.ch/de/datenschutz): German privacy statement
- [Privacy](https://glasbox.ch/en/privacy): English privacy statement
- [Cookies DE](https://glasbox.ch/de/cookies): German cookie information
- [Cookies EN](https://glasbox.ch/en/cookies): English cookie information
- [AGB](https://glasbox.ch/de/agb): German terms
- [Terms](https://glasbox.ch/en/terms): English terms

## Machine files

- [robots.txt](https://glasbox.ch/robots.txt): Public crawler hints for search and AI bots
- [sitemap.xml](https://glasbox.ch/sitemap.xml): Canonical URL list for indexing, including the knowledge hub and all public articles