{
  "articleSlug": "geo-handbook-13-seo-geo-customer-journey",
  "checked": "2026-10-25",
  "sources": [
    {
      "publisher": "Google Analytics Help",
      "title": "Default channel group",
      "url": "https://support.google.com/analytics/answer/9756891?hl=en",
      "scope": "AI Assistant excludes Google AI Overviews and AI Mode; channel scopes differ.",
      "sourceDate": null,
      "dateType": "not_stated",
      "checked": "2026-10-25",
      "id": 1
    },
    {
      "publisher": "Google Search Console Help",
      "title": "Generative AI performance report (Search)",
      "url": "https://support.google.com/webmasters/answer/16984139",
      "scope": "Impressions in AI Overviews and AI Mode; page states worldwide rollout by 2026-08-31.",
      "sourceDate": null,
      "dateType": "not_stated",
      "checked": "2026-10-25",
      "id": 2
    },
    {
      "publisher": "Google Analytics Help",
      "title": "Recommended events",
      "url": "https://support.google.com/analytics/answer/9267735?hl=en",
      "scope": "generate_lead event description.",
      "sourceDate": null,
      "dateType": "not_stated",
      "checked": "2026-10-25",
      "id": 3
    }
  ],
  "method": {
    "type": "original_editorial_framework",
    "description": {
      "de": "Das Beispiel mit 100 Sitzungen, 8 Anfragen und 5 qualifizierten Anfragen ist erfunden. Die Produktangaben entsprechen den verlinkten Dokumentationen; keine Analytics- oder CRM-Kontodaten wurden ausgelesen.",
      "en": "The example of 100 sessions, 8 enquiries and 5 qualified enquiries is fictional. Product descriptions follow the linked documentation; no Analytics or CRM account data was retrieved."
    },
    "limitations": [
      "No measured client outcomes or causal AI-ranking claims.",
      "Numeric examples, where present, are explicitly fictional or planning assumptions."
    ]
  },
  "graphics": [
    {
      "name": "hero",
      "titles": [
        "SEO und GEO: von der Suche zur qualifizierten Anfrage",
        "SEO and GEO: from search to qualified enquiry"
      ],
      "subtitles": [
        "Die Kundenentscheidung als gemeinsamer Massstab.",
        "Use the customer’s decision as the shared reference."
      ],
      "items": [
        {
          "de": [
            "SUCHE",
            "Welche Frage führt her?"
          ],
          "en": [
            "SEARCH",
            "Which question brings them?"
          ]
        },
        {
          "de": [
            "SEITE",
            "Wird das Angebot klar?"
          ],
          "en": [
            "PAGE",
            "Is the offer clear?"
          ]
        },
        {
          "de": [
            "ANFRAGE",
            "Passt der Bedarf?"
          ],
          "en": [
            "ENQUIRY",
            "Does the need fit?"
          ]
        }
      ],
      "kind": "hero",
      "unit": null
    },
    {
      "name": "measurement",
      "titles": [
        "Drei Messebenen, drei Aussagen",
        "Three measurement layers, three claims"
      ],
      "subtitles": [
        "Keine automatische Kausalkette",
        "No automatic causal chain"
      ],
      "items": [
        {
          "de": [
            "Sichtbarkeit",
            "Ein Link oder eine Nennung wurde beobachtet."
          ],
          "en": [
            "Visibility",
            "A link or mention was observed."
          ]
        },
        {
          "de": [
            "Besuch",
            "Eine erfasste Sitzung erreichte die Website."
          ],
          "en": [
            "Visit",
            "A recorded session reached the website."
          ]
        },
        {
          "de": [
            "Geschäft",
            "Eine passende Anfrage wurde qualifiziert."
          ],
          "en": [
            "Business",
            "A suitable enquiry was qualified."
          ]
        }
      ],
      "kind": "stack",
      "unit": null
    },
    {
      "name": "funnel-example",
      "titles": [
        "Ein fiktiver Anfragepfad",
        "A fictional enquiry path"
      ],
      "subtitles": [
        "Lehrbeispiel · gleiche Abgrenzung · keine Kundendaten",
        "Teaching example · same scope · not client data"
      ],
      "items": [
        {
          "de": [
            "Erfasste Sitzungen",
            "Bezugsmenge"
          ],
          "en": [
            "Recorded sessions",
            "Denominator"
          ],
          "value": 100
        },
        {
          "de": [
            "Angenommene Anfragen",
            "Eindeutig zugeordnet"
          ],
          "en": [
            "Accepted enquiries",
            "Uniquely attributed"
          ],
          "value": 8
        },
        {
          "de": [
            "Qualifizierte Anfragen",
            "Nach festgelegter Regel"
          ],
          "en": [
            "Qualified enquiries",
            "Under a defined rule"
          ],
          "value": 5
        }
      ],
      "kind": "bars",
      "unit": "count_in_fictional_scope"
    }
  ]
}