{
  "articleSlug": "geo-handbook-12-local-geo-schweiz",
  "checked": "2026-10-25",
  "sources": [
    {
      "publisher": "Google Business Profile Help",
      "title": "Guidelines for representing your business on Google",
      "url": "https://support.google.com/business/answer/3038177?hl=en",
      "scope": "Accurate business identity and eligibility.",
      "sourceDate": null,
      "dateType": "not_stated",
      "checked": "2026-10-25",
      "id": 1
    },
    {
      "publisher": "Google Business Profile Help",
      "title": "Manage your service areas for service-area and hybrid businesses",
      "url": "https://support.google.com/business/answer/9157481?hl=en",
      "scope": "Service-area businesses and address display.",
      "sourceDate": null,
      "dateType": "not_stated",
      "checked": "2026-10-25",
      "id": 2
    },
    {
      "publisher": "Google Business Profile Help",
      "title": "Tips to improve your local ranking on Google",
      "url": "https://support.google.com/business/answer/7091?hl=en",
      "scope": "Relevance, distance and prominence; Google local scope.",
      "sourceDate": null,
      "dateType": "not_stated",
      "checked": "2026-10-25",
      "id": 3
    }
  ],
  "method": {
    "type": "original_editorial_framework",
    "description": {
      "de": "Der regionale Reinigungsablauf ist ein fiktives Lehrbeispiel. Es wurden keine lokalen Rankings oder Kundenleistungen gemessen. Google-Regeln werden nicht auf alle KI-Systeme verallgemeinert.",
      "en": "The regional cleaning workflow is a fictional teaching example. No local rankings or client performance were measured. Google rules are not generalised to every AI system."
    },
    "limitations": [
      "No measured client outcomes or causal AI-ranking claims.",
      "Numeric examples, where present, are explicitly fictional or planning assumptions."
    ]
  },
  "graphics": [
    {
      "name": "hero",
      "titles": [
        "Local GEO für Schweizer KMU",
        "Local GEO for Swiss SMEs"
      ],
      "subtitles": [
        "Lokal auffindbar und eindeutig zugeordnet.",
        "Locally discoverable and correctly identified."
      ],
      "items": [
        {
          "de": [
            "FIRMA",
            "Wer bietet die Leistung an?"
          ],
          "en": [
            "BUSINESS",
            "Who provides the service?"
          ]
        },
        {
          "de": [
            "GEBIET",
            "Wo wird sie erbracht?"
          ],
          "en": [
            "AREA",
            "Where is it delivered?"
          ]
        },
        {
          "de": [
            "BELEG",
            "Was ist nachvollziehbar?"
          ],
          "en": [
            "EVIDENCE",
            "What can be verified?"
          ]
        }
      ],
      "kind": "hero",
      "unit": null
    },
    {
      "name": "local-facts",
      "titles": [
        "Eine Firma, nachvollziehbare Angaben",
        "One business, traceable facts"
      ],
      "subtitles": [
        "Eigener Pflegeprozess für lokale Informationen",
        "Original maintenance process for local information"
      ],
      "items": [
        {
          "de": [
            "Stammdaten",
            "Name, Kontakt und Betriebsform",
            "Eine freigegebene Grundlage"
          ],
          "en": [
            "Business record",
            "Name, contact and operating model",
            "One approved foundation"
          ]
        },
        {
          "de": [
            "Website",
            "Leistung und Gebiet erklären",
            "Grenzen sichtbar machen"
          ],
          "en": [
            "Website",
            "Explain service and area",
            "Make limitations visible"
          ]
        },
        {
          "de": [
            "Profile",
            "Passende Angaben abgleichen",
            "Keine falschen Standorte"
          ],
          "en": [
            "Profiles",
            "Reconcile relevant details",
            "No invented locations"
          ]
        },
        {
          "de": [
            "Nachweise",
            "Freigegebene lokale Arbeit",
            "Datum und Kontext erhalten"
          ],
          "en": [
            "Evidence",
            "Approved local work",
            "Retain date and context"
          ]
        }
      ],
      "kind": "flow",
      "unit": null
    },
    {
      "name": "enquiry",
      "titles": [
        "Von der lokalen Frage zur passenden Offerte",
        "From local question to a suitable quotation"
      ],
      "subtitles": [
        "Fiktives Prozessbeispiel · keine Angaben zu einem Kunden",
        "Fictional process example · not a client record"
      ],
      "items": [
        {
          "de": [
            "01 · Objekt",
            "Ort, Art und Umfang klären"
          ],
          "en": [
            "01 · Property",
            "Clarify location, type and scope"
          ]
        },
        {
          "de": [
            "02 · Zugang",
            "Erreichbarkeit und Zusatzaufwand prüfen"
          ],
          "en": [
            "02 · Access",
            "Assess access and additional work"
          ]
        },
        {
          "de": [
            "03 · Vereinbarung",
            "Leistung und Abnahme festhalten"
          ],
          "en": [
            "03 · Agreement",
            "Record scope and acceptance"
          ]
        }
      ],
      "kind": "stack",
      "unit": null
    }
  ]
}